ADXPERIENCE SAS (“Adxperience”, “we”) is a French technology company registered in the Paris Trade and Companies Register under number 908 194 889, with its registered office at 157 rue Pelleport, 75020 Paris, France.
Adxperience operates a Demand Side Platform (“DSP”): a B2B platform that lets advertisers buy advertising space in mobile applications through real-time bidding and display ads to app users. Adxperience is not a Supply Side Platform, a data provider or a media agency.
This Privacy Policy applies to any mobile application user who may receive an ad bought through our DSP. It explains which personal data we process, why, on which legal basis, and how you can exercise your rights.
Adxperience participates in the IAB Europe Transparency & Consent Framework (TCF) and complies with its Specifications and Policies. Our TCF Vendor ID is 746, registered under the name “Adxperience SAS”. The purposes, legal bases and data categories described below match our declarations in the IAB Europe Global Vendor List.
I. Which data do we process, and where does it come from?
We process the seven categories of personal data below, as declared in the TCF Global Vendor List.
We do not collect this data directly from you. It is sent to us by advertising exchanges and Supply Side Platforms in the bid requests generated when an app you use offers advertising space, and by advertisers’ measurement partners when you interact with an ad (impressions, clicks, app installs).
We do not process special categories of data (health, religion, political opinions, etc.) and we do not knowingly process data of children.
| Data category | Examples |
|---|---|
| IP address | The IP address of your Internet connection, received in the ad request |
| Device characteristics | Operating system and version, device model, language, time zone, connection type |
| Device identifiers | The mobile advertising identifier (IDFA on iOS, Google Advertising ID on Android) and similar identifiers |
| Probabilistic identifiers | An identifier derived from the combination of your IP address and device characteristics |
| Non-precise location data | An approximate location (radius of at least 500 metres), for example derived from your IP address |
| Precise location data | GPS-based location within a radius of less than 500 metres, only with your consent |
| Privacy choices | Your consent and objection choices, received as a TCF consent string |
II. For which purposes, and on which legal basis?
All our advertising purposes rely on your consent. We do not rely on legitimate interest for any TCF purpose. Consent is collected by the consent management platform (CMP) of the app you use and transmitted to us in the TCF consent string; without it, we do not process your data for these purposes.
Purposes (legal basis: consent, GDPR art. 6(1)(a))
| TCF ID | Purpose | What we do |
|---|---|---|
| Purpose 1 | Store and/or access information on a device | Read your device’s advertising identifier and related information to recognise your device across ad requests |
| Purpose 2 | Use limited data to select advertising | Select ads based on the app you use, your approximate location or your device type, and cap how often you see an ad |
| Purpose 3 | Create profiles for personalised advertising | Build a profile of possible interests from the ads you have seen or interacted with and the apps in which they were shown |
| Purpose 4 | Use profiles to select personalised advertising | Use that profile to choose ads that appear more relevant to you, including re-engagement campaigns for apps you already use |
| Purpose 7 | Measure advertising performance | Record whether an ad was displayed, clicked, or led to an app install, to report campaign results to advertisers |
Special purpose (legal basis: legitimate interest, GDPR art. 6(1)(f))
| TCF ID | Special purpose | What we do |
|---|---|---|
| Special Purpose 2 | Deliver and present advertising and content | Use technical information such as your IP address and device capabilities to deliver a compatible ad to your device |
Under the TCF, special purposes cannot be refused through the CMP, because they are needed to transmit any ad at all. Our legitimate interest is to operate the technical delivery of the ads we buy; the data used is limited to what the delivery requires and is kept no longer than stated in section IV. You can still object by contacting us (section VI).
Features (used only in support of the purposes above)
| TCF ID | Feature | What it means |
|---|---|---|
| Feature 1 | Match and combine data from other data sources | Data received in bid requests may be matched with ad interaction data (impressions, clicks, installs) received from advertisers’ measurement partners |
| Feature 3 | Identify devices based on information transmitted automatically | Your device may be distinguished using information it always sends, such as its IP address and operating system version |
Special feature (opt-in)
| TCF ID | Special feature | What it means |
|---|---|---|
| Special Feature 1 | Use precise geolocation data | With your explicit acceptance in the CMP, your location within a radius of less than 500 metres may be used for the purposes above |
We do not link different devices (Feature 2), do not actively scan device characteristics (Special Feature 2), and do not use your data to personalise content or develop new products.
III. Storage and access on your device
We do not use cookies. We access information on your device by other means, mainly by reading the mobile advertising identifier made available by your operating system, and only with your consent (Purpose 1).
The full technical list of the storage we use and of our domains is published in our device storage disclosure, as required by the TCF. Our domains are:
| Domain | Use |
|---|---|
| eu.axprtbggl.com | Ad server and tracking |
| www.rtghd.com | Retargeting tracking |
| axpcdn.ovh | Static assets (images, CSS and JavaScript) |
You can reset or limit your advertising identifier at any time in your device settings: iOS · Android.
IV. Recipients, retention and transfers
Recipients. Your data is processed by Adxperience and made accessible to our technical subcontractors (hosting and maintenance of the DSP), bound by data processing agreements. Campaign results are shared with our clients (advertisers, or trading desks acting on their behalf) and with the advertising exchanges and measurement partners involved in delivering and measuring the ad.
Retention. We keep your personal data for a maximum of 90 days from the day it is received, for all the purposes listed in section II, then delete it. This matches the retention period declared in the TCF Global Vendor List.
International transfers. Some of our service providers may be located outside the European Economic Area. Such transfers take place only with appropriate safeguards: an adequacy decision of the European Commission (including the EU–US Data Privacy Framework for certified recipients) or the Standard Contractual Clauses adopted by the European Commission. You can request a copy of these safeguards at dpo@adxperience.com.
V. Your rights and choices
Managing your consent. You can give, refuse or withdraw your consent at any time, purpose by purpose and for Adxperience specifically (Vendor ID 746), through the privacy settings or CMP of the app you use. Withdrawal applies to future processing and does not affect processing carried out before it.
Your GDPR rights. You have the right to:
- access your personal data and obtain a copy;
- have inaccurate data rectified;
- have your data erased;
- restrict the processing of your data;
- receive the data you provided in a structured, machine-readable format (portability), where processing is based on consent;
- object at any time to processing based on our legitimate interest (Special Purpose 2);
- give instructions on the storage, erasure and disclosure of your data after your death (French Data Protection Act).
As we only hold pseudonymous identifiers, please send us your device’s advertising identifier with your request so that we can find your data. We may ask for additional information to verify that the request comes from the device holder.
VI. Contact and complaints
To exercise your rights or for any question about this policy, contact our Data Protection Officer at dpo@adxperience.com.
If you consider that your rights are not respected, you may lodge a complaint with the French data protection authority, the CNIL (cnil.fr/fr/plaintes, 3 Place de Fontenoy, TSA 80715, 75334 Paris Cedex 07, France), or with the supervisory authority of your EU country of residence or place of work.
VII. Changes to this policy
We update this policy when our processing, our TCF declarations or the applicable law change. The date at the top shows the latest version.